Pretentious

Attempting to impress by affecting greater importance, talent, culture, etc., than is actually possessed. A word that you would assume would define just about everyone who goes to and works at Whole Foods Market, but for the most part that could not be farther from the truth. As far as the workers go, they are some of the most genuinely nice and helpful people that you can find at any store, and they are all so knowledgeable about things that normal people could care less about. I met a lady on my last adventure that knew more about cheese than I thought anyone should know, or ever need to know. I am hooked though, and when I can afford to splurge I will go into that mecca of really expensive high quality goods and...try to not spend fifty dollars on four items.