But..Pumpkin...How did this happen...?

I love pumpkin spice, and pumpkin flavored anything, but it seems to me this year that some of the big name food corporations have REALLY caught on to this flanomenon...(flavor+phenomenon). For example, M&M's now come in pumpkin spice flavor, which is not to be outdone by Hershey's famous kisses, which you can also find in a creamy pumpkin spice flavor. At Starbucks you can get pumpkin spice flavored ANYTHING, and in case you don't like drinking your fall flavors, never fear! There is a pumpkin baked treat for any pallet. The gym I go to offers a seasonal pumpkin smoothie at their smoothie bar. I have pumpkin butter in my refrigerator, and that sits alongside a six pack of pumpkin wheat beer. I have had at least half a dozen pumpkin pie blizzards this month, and a soup from bread company that tastes like a melted pumpkin pie. I have lost my mind over it all, and will likely eat each individual item to exhaustion and be completely over it all by winter. Just to get excited about it again next September before they start to roll the same things out next year.