JJ

There was a time where I can distinctly remember there only being a small handful of Jimmy Johns restaurants in the area. Today there seem to be about as many of them as there are McDonalds or Taco Bells. How did this company manage to pull this off though? In an ever changing world where variety is king, how did a restaurant succeed serving nothing more than a small set list of sandwiches with simple ingredients. Subway offers you a plethora of toppings and breads, but at the double J's you have two bread options and the toppings you can get can be counted on one hand. They offer three or four different kinds of chips, and soft drinks as your accompaniments. It is literally the most simple setup in the history of restaurants, but people are going bananas over it, and they just continue to pop up on more and more street corners. I just don't get how it all manages to run so well.